Media Kit
Our Story
Our Story
The authority on design in Asia Pacific.
In the 10 years since its founding, Design Anthology has grown from its original print edition into a multi-platform editorial experience telling stories of the people, products and places at the forefront of Asia Pacific’s creative and cultural sectors.
Produced by an international team based in key cities throughout the region, Design Anthology is dedicated to documenting thoughtful and considered spaces, products and ideas that contribute to the wellbeing of the people who use them and the world around them.
Our global roster of contributors brings the best writing and photography to Design Anthology readers, often delivering exclusive access to the most interesting and innovative openings, from homes to hotels, restaurants to retail spaces.
Australia & New Zealand Launch
2019
China Launch
2023
Europe Launch
2018
Founded
2014
Design Anthology cares deeply for the reader experience. Our print edition utilises FSC-certified art papers, offering a richness to photography and illustration not found elsewhere on the newsstand. The print edition is a highly collectible physical object, at home on coffee tables and bookshelves, in libraries and studios years after publication.
These production values carry through to Design Anthology’s experiential and digital platforms too. We bring the same creative and editorial discipline to all that we do, ensuring Design Anthology readers maintain a rich, fulfilling and lasting relationship with our brand.
Welcome to our world
Website
We regularly publish compelling interiors, architecture, art, design and travel stories for our discerning audience on our website
Magazine
Our flagship print publication is distributed in key markets twice a year with a strong subscriber base and high newsstand visibility
Social Media
Our presence on Instagram and Facebook, as well as LinkedIn and Twitter, brings new readers into our world and keeps existing readers engaged
Podcast
Through intimate conversations with emerging and established professionals, we take an international tour of the design industry’s key figures
Awards & Events
We organise and host a roster of design-related events throughout the year, while our Awards programme is a platform to support and nurture the next generation of designers
Professionals and design aficionados receive The Dispatch, our monthly edit of original stories covering interesting people, places and products
Our Audience
Our Audience
770,000
Combined annual audience
200,000
Annual print readership
50,000
Annual print circulation
1 million
Annual website page views
400,000
Unique annual website visitors
100,000
Social media followers
45,000
Podcast listeners
25,000
Email subscribers
Our readers are influential.
58%
are decision makers or purchasers within the design world. But they are more than that — they are early adopters, and influence a wide audience about products, travel, fashion, technology and more. They share their preferences and experiences with their own audiences.
Design Anthology sets their agenda.
Our reader has a distinct profile.
1
Our reader is a designer, a design devotee or a professional in a design-adjacent industry
2
Our reader has well-developed and sophisticated aesthetic values
3
Our reader is worldly, well educated and well travelled
4
Our reader has a high disposable income and spends on products they care about
5
Our reader is interested in news and events in the world of design
6
Our reader is always on the lookout for the best new luxury products and services
7
Our reader appreciates a magazine focused on Asia Pacific
8
Our reader values a publication that is collectible, high-quality and timeless
Our reader is loyal and engaged.
32%
Have been reading since the very first issue of Design Anthology
48%
Have acted on advertising they’ve seen in Design Anthology
73%
Agree the advertising is interesting
67%
Agree the advertisements are a good source of information
16%
Spend more than two hours reading Design Anthology each issue
78%
Keep their copies of Design Anthology indefinitely
Our reader is a luxury consumer.
66%
Live in an apartment 1,000 ft² or larger
20%
Own at least three properties
70%
Take up to five trips each year
60%
Work in a creative industry
16%
Have a household income of US$200,000+
41%
Have a household income of US$100,000+
Print Platform
Print Platform
Seven core sections, with original photography, illustration and writing.
Dossier
Design Anthology begins with bite-sized stories in Dossier. Here we cover local and regional updates like restaurant and design store openings, new products, book reviews, profiles and other newsworthy stories from the realms of design, art and architecture.
Style
Our Style section introduces the fashion industry players making their mark on a world hungry for talent from Asia. We also curate the best new products for our audience of well-heeled aesthetes.
Home
With generous imagery and insightful essays, we give a guided tour of some of the most stunning homes around the world. To maintain our focus, residences are located in the Asia Pacific region or are designed or owned by Asia Pacific-based tastemakers internationally.
Architectonics
We look at architecture, architects, and urban and landscape design. We consider the role of good urban planning and architecture in society, often featuring pieces on architecture that benefits communities.
Vernissage
Our view of what’s happening in the art world in Asia. We regularly speak with artists, gallerists, curators and critics to bring readers what’s new, interesting and relevant.
Wanderlust
Our travel section is aimed at the creative class — it’s about what we want to see, eat, do, buy and experience. We give an overview of the world’s hottest hotel openings and features on design-led travel destinations and hotels.
The Flâneur
A flâneur is an urban explorer — a connoisseur of the street. To leave the reader with some food for thought, guest writers share their musings, observations and critiques of a city’s urban environment in our rotating column, with original illustrations by a local artist.
A solution for every brand.
1
Traditional
We are selective in our advertising partners and how they appear in Design Anthology. We partner with a limited number of companies in key sectors to minimise competing advertisements. We ensure artwork complements editorial content and is visually harmonious.
2
Native
Native advertising can be written in-house or by our regular contributors so that it matches the tone of Design Anthology’s editorial content. We can use supplied images or commission original photography, elevating your brand’s market position and giving it the distinct Design Anthology authority.
3
Bespoke
We develop an original editorial campaign that brings our editorial approach to your brand’s look and feel. With complete flexibility around scope, appearance, paper stock and finish, our bespoke offerings provide something special that can exist both within and beyond the magazine
1
Hong Kong, Macau & mainland China
2
Singapore
5
Indonesia
6
Philippines
7
Malaysia
8
Japan
9
Taiwan
10
South Korea
87.5%
Newsstand purchases
8%
General newsstand
7.5%
Paid subscriptions
10%
Club, library, hotel or airport lounge
5%
Controlled subscriptions
13%
Independent bookstore
5%
Magazine retailer
17%
Handed copy by friend, family or colleague
5%
Other retailer
40%
Major bookstore
3%
Specialist bookstore
Circulation
25,000
Per issue
Readership
100,000
Per issue
4
Thailand
3
Australia
Why print?
♡
Print advertising results in the greatest increases in persuasion metrics, compared to other platforms¹
+7%
Print ad exposures generated lifts that were seven percentage points higher than those for digital¹
☝
Print ad exposures generated lifts that were three percentage points higher than those for TV¹
⇄
Print significantly improved the ability of consumers to correctly associate cross-platform ad campaigns with the brands that had sponsored them¹
☉
Reading on paper is slower and deeper, and leads to more focused attention and retention²
☆
Print advertising makes products more desirable²
1. The Print Campaign Analysis, prepared by Millward Brown for The Association for Magazine Media (MPA) in October 2015.
2. MPA, This Is Your Brain on Print: What neuroscience says about why print magazine ads work, February 2016.
digital ecosystem
Digital Ecosystem
Website
Website
Our editors uncover the most compelling interiors, architecture, art, design and travel projects, with new stories appearing every week on our flagship digital property
A solution for every brand.
1
Sponsorship
Whether you want to sponsor the entire website or a key sections such as Architecture, Homes or Interiors, our sponsorship offerings give your brand exposure to a wider audience segment and the opportunity to associate with a wider range of Design Anthology’s editorial output.
2
Native
Native advertising can be written in-house or by our regular contributors so that it matches the tone of our editorial content. We can use supplied images or commission original photography, elevating your brand’s market position and giving it the distinct Design Anthology authority.
3
Display
Premium positions are found across the website and are focused on high-traffic zones like our homepage and section pages. Place your brand in front of our influential audience at key points in their website experience.
1 million
Annual page views
400,000
Unique annual visitors
Audio
Audio
Launched in 2020, our first original podcast, The Design Dialogues, takes an international tour through intimate conversations with emerging and globally renowned designers and leaders in the design business
Commercial options
Sponsorships of single episodes, multiple episodes and entire seasons are available. We can also develop custom programming for your brand, with a brand-new show tailored around your needs and produced by our expert team at the highest editorial and production quality. Contact us to learn more and discuss your concept.
The Design Dialogues has featured conversations with leading figures such as Yabu Pushelberg, Fiona Lynch, André Fu, Michael Young, Tony Chi, Tom Kundig, Simon Rawlings, Jean-Michel Gathy, Space Copenhagen and Joyce Wang
42,000
Total show audience
3,000
Listeners per episode
95%
Average episode consumption
Each month, our database of industry professionals and design enthusiasts receives The Dispatch, a premium email product packed with design news, stories, spaces, products and more
The Dispatch can be sponsored per-issue or as a series over a period of time. Sponsors are featured prominently and exclusively in a hero position as the first piece of content our reader sees.
25,000
Unique subscribers
40%
Open rate
99%
Delivery rate
Social
70,000+
Instagram followers
18,000+
Facebook followers
18,200
Average Instagram reach
Events
Events & Experiences
We are conversation starters.
We’re seen as experts and tastemakers. Our team is asked to speak at and host events for partner brands, connecting clients with key figures from the design industry. We also host our own events throughout the year all around the world.
Your brand, our audience
200,000
Annual print readership
1 million
Annual website page views
100,000
Social media followers
25,000
Email subscribers
Our experiential offerings
Since every partner and event is unique, we work on a case by case basis to determine the best costing or barter model. Please reach out to us to discuss a bespoke event and various pricing models.
-
Conceptualising and coordinating panel discussions, interviews or other formats, event hosting and MC services, moderation of panel discussions, participation in panel discussions as expert guest
-
Co-organising and hosting a Design Anthology × Your Brand event
-
Partnering with Design Anthology on one of our existing or pre-planned events (magazine launch parties, exhibitions, audience breakfasts, cocktail parties or meet and greets, for example)
-
Curated design showcases open for sponsorship or brand collaboration
-
We’re involved with key design fairs around the world and can design a bespoke event that lives within or beyond the official programme
-
Programme consultation and planning, venue selection and coordination, managing and sending invitations and RSVPs
-
Development of bespoke print or digital editorial material for distribution before, during and after your event
-
Promotion of your own event or a Design Anthology collaboration across our digital and print channels
-
Extend your event’s reach beyond the day with premium recording, production and promotion as part of our podcast, The Design Dialogues. Available on directories such as Apple Podcasts, Spotify and Google, and promoted across our channels, your event will be experienced by new audiences.
Bespoke
Bespoke Solutions
Tailored storytelling
Every year, our editors work with premium brands to create original campaigns that utilise not just our creative and production expertise, but also our portfolio of media assets to maximise both exposure and engagement.
Custom creative
We act as your publishing partner for both print and digital content. After taking your brief, we work with our in-house team and network of contributors to produce a finished, polished product worthy of your brand.
Books
We produce large-format books under Design Anthology as well as for designers, architects and brands in partnership with Thames & Hudson
Magazines
We publish bespoke print magazines for brands such as Swire Hotels and Kohler, complete with original writing, photography and illustration
Travel guides
We create luxury print and digital city guides, both under Design Anthology and for hospitality clients such as Rosewood Hotels & Resorts to use as a premium guest amenity
Digital Publishing
We work with brands to engage their audience online with native storytelling and editorial strategy. Current and recent digital publishing clients include Pacific Place and Lane Crawford
Rates & Schedule
Rates & Schedule
Upcoming Issues
-
Our second issue of the year is timed for release during key cultural gatherings around the world: Frieze Seoul, Singapore Design Week, DesignArt Tokyo and more. Design Anthology’s print issue is highly visible onsite at these events, as well as our usual newsstand and book store distribution.
-
Our first issue of the year arrives on newsstands in time for Milan Design Week and the northern hemisphere’s summer months. This issue is also on newsstands during key events in the first half of the year, when the design industry meets with fellow creatives, collaborators and consumers.
This issue focuses on the new, novel and innovative and celebrates the interconnectivity between disciplines, nations and cultures.
Rate Card
HONG KONG & Rest of world
Thailand
Narumol Wongmas
NJ International Media
+662 207 5435
noo@njintermedia.com
Italy
Fiorucci International
+39 0362 144 60 00
info@fiorucci-international.com
United Kingdom and rest of Europe
Rebecca Harkness
+44 7500 949434
rebecca@designanthologyuk.com